Following its successful debut in September, Victoria Beckham Beauty has broken into the skincare category with its first-ever product, the Cell Rejuvenating Priming Moisturizer, in collaboration with Augustinus Bader.
Equal parts illuminator and hydrator, the priming moisturiser features micro-pearls that are said to give skin an ultra-glowy look, while also being good for the skin, courtesy of Bader’s proprietary technology. On Instagram, Beckham explains her goal: “I have been working on this for a long, long time and it has been a dream to develop, with Augustinus, a priming moisturiser that works to improve the health of my skin and gives that fresh, natural glow that I love.”
This collaboration seems a natural fit given that Victoria Beckham is a big fan of Augustinus Bader’s own line which launched in 2018. Bader’s TFC8 technology is said to boost skin’s repair and renewal systems, meanwhile, the active ingredients plump and tone, minimise pores and combat signs of ageing.
“It was an honour to collaborate with Victoria for her first skin launch,” added Bader.
“I am excited to share some of our skin care benefits in this product. It’s the first priming moisturiser of its kind to care for our skin cells while also preparing your skin for make-up application.”