Wild Beauty from Rhug Estate, is delighted to announce it has added the Positive Luxury Butterfly mark to its growing roster of sustainability credentials. The award winning collection, made with wild foraged ingredients from the Rhug Estate in Wales, is redefining high tech organic and natural skincare and body care.
Positive Luxury was founded in 2011 by Diana Verde Nieto and Karen Hanton, to accelerate the sustainability efforts of the luxury industry. All organisations certified, receive the Butterfly Mark, which is a globally recognised as proof that they meet the highest standard of sustainability best practices. Their mission is to help brands adapt to the new climate economy and shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust.
Only brands which meet the highest standards of verified ESG + (Environmental, Social, Governance and Innovation) performance earn the right to use this globally respected mark. Wild Beauty was awarded this prestigious certification for its sustainable sourcing of ingredients, its 100% renewable energy and its investment in the local community though education and job creation.
Lord Newborough, the owner of Rhug Estate said of the award: “We are thrilled to have been awarded the Butterfly Mark. We have championed the highest standards of organic and sustainable farming at Rhug for many years and have applied these same principles to our skincare and body care collection. To be able to add this world recognised stamp to our brand speaks volumes about how much we at Wild Beauty value our planet and our consumers, to ensure they get the very best that we can provide with no compromise on results or sustainability”
Rhug Estate farm has reduced carbon emissions, enhanced carbon sequestration, resulting in carbon negative status. Increasing the length and height of hedgerows, the number of trees on the farm and soil organic carbon levels are examples of some of the methods of increasing carbon sequestration.
The Wild Beauty collection features 8 skincare products, 5 body care products and a Wild Foraged Skincare Essentials set.
Available at John Bell & Croyden, Fortnum & Mason, Harvey Nichols Doha, Onolla, The Secret Skin and Rhug Wild Beauty.
More information about The Butterfly Mark.
