Join us for a breakfast event hosted by TikTok Shop and CEW on the morning of the 20th of November, from 9:00 am to 11:00 am, at the TikTok Kaleidoscope office. We will explore how beauty brands can start and scale successfully on TikTok Shop, providing valuable insights into effective strategies for launching and growing your brand on the leading social commerce platform.

Key themes:

The opportunity for beauty brands at TikTok Shop
o Explore the unique advantages TikTok Shop offers for beauty brands looking to connect with consumers in an engaging way.
o Understand the platform's potential to drive brand awareness and sales, through discovery, social commerce and live shopping.

Starting (and scaling) your brand on TikTok Shop
o Learn about the essential resources available to help you set up and optimize your TikTok Shop, from logistics to content creation.
o Discover best practices for creating compelling product listings and engaging with your audience.
o Understand the key elements that contribute to a successful presence on the platform.

Case Studies from beauty brands of all sizes
o Learn from real-world examples of beauty brands that have successfully established themselves on TikTok Shop, highlighting diverse strategies and outcomes.
o Gain inspiration and insights from brands at various stages of their journey.

Q&A

Event Details

Date: Wednesday, 20th November
Time: 9:00 am – 11:00 am
Location: TikTok Kaleidoscope Office, 4 Lindsey Street London EC1A 9HP

Schedule:
9:00 am: Registration and Networking
9:30 am: Introduction to TikTok Shop
9:35 am: Fireside Chat: In-depth conversation with Daisy Kelly (CEO and Founder, Glow for It) and Emily Caine (Beauty Lead, TikTok Shop) on the Glow for It's TikTok Shop journey, learnings and key milestones
10:15 am: Audience Q&A: An interactive session where attendees can ask for advice and insights on how to leverage TikTok Shop
10:30 am: Networking Opportunity
11:00 am: End

For any event enquiries please contact [email protected]