Join us on 7th October at 4pm for an exclusive webinar with IQONIC.AI.  In this session, Maria-Liisa Bruckert, Co-Founder and CEO of IQONIC.AI, shares her expertise on how to successfully integrate AI tools into organisations. Rather than focusing on product demos or hype, this webinar explores what really matters when using AI in marketing, sales and CRM: the strategic groundwork, realistic goal-setting, and cross-functional alignment needed to make AI valuable and scalable.

Maria will provide practical insights into defining the right use cases, setting achievable parameters, and avoiding common pitfalls when working with AI in customer-facing functions. Participants will leave with a better understanding of how to move beyond the buzz and start building AI-driven solutions that deliver measurable impact.

Maria-Liisa Bruckert, Co-Founder and CEO of IQONIC.AI

Key Topics Include:

• How to define an AI use case with clear business goals and realistic outcomes
• What framework conditions are essential for successful AI integration
• Aligning stakeholder expectations and avoiding the “magic AI” fallacy
• Key parameters and metrics: What AI can (and can’t) deliver in practice
• Using AI to personalise customer journeys across marketing, sales & CRM
• Turning diagnostic insights into data-enriched CRM strategies
• Building scalable, plug-and-play AI applications without heavy IT overhead
• Enabling hybrid customer engagement: from digital diagnostics to conversion

THE LINK TO REGISTER FOR THE MEMBER-ONLY WEBINAR IS HERE