Hailey Bieber’s Brand Expands Internationally
Hailey Bieber’s skincare line, Rhode, is set to launch in the UK on 10th November 2025 exclusively at Sephora. This marks the brand’s entry into its third physical retail market, following successful launches in the U.S. and Canada earlier this year.
Since its inception in 2022, Rhode has quickly become a notable player in the skincare industry, known for its minimalist approach and focus on hydration. The brand’s products, including the popular Peptide Lip Treatment and Peptide Glazing Fluid, have garnered a dedicated following. Rhode’s expansion into Sephora UK is a significant step in its growth strategy, aiming to reach a broader audience and strengthen its presence in the global beauty market.
The UK launch follows Rhode’s acquisition by e.l.f. Beauty for $1 billion earlier this year, a move that has provided the brand with additional resources to accelerate its international expansion. As part of this partnership, Rhode continues to operate with Hailey Bieber at the helm as Chief Creative Officer and Head of Innovation, ensuring that the brand’s vision remains consistent as it scales.
Sephora UK’s Managing Director, Sarah Boyd, expressed enthusiasm about the upcoming launch, highlighting the growing demand for Rhode’s products and the retailer’s commitment to offering innovative and high-quality brands to its customers.
Beauty industry professionals and consumers alike are anticipating Rhode’s UK debut, eager to experience the brand’s acclaimed products first hand. With its focus on efficacy, simplicity, and inclusivity, Rhode is poised to make a significant impact on the UK skincare market.
