As consumer awareness and regulatory scrutiny around sustainability grow, luxury brands face mounting pressure to ensure their environmental claims are both accurate and transparent. To help navigate this complex landscape, Positive Luxury has launched its new Green Claims Guide, developed in collaboration with leading global law firm Baker McKenzie. This comprehensive resource offers brands a clear overview of the latest global developments in greenwashing regulation, practical guidance on making credible sustainability claims, and actionable steps for responding to potential regulatory challenges—all designed to strengthen consumer trust and support genuine progress in sustainable luxury.
READ POSITIVE LUXURY’S GREEN CLAIMS GUIDE HERE
