1 December 2025, Brunello Cucinelli will unveil three new fragrances—Segreto, Silenzio, and Ricordo—as part of the Incanti Poetici collection. This launch will be a world exclusive at Harrods until 31 January 2026, ahead of the global release in March 2026.
A Celebration of Italian Elegance
The Incanti Poetici line is designed as a “poetic enchantment” in scent form. Each fragrance reflects the brand’s values: harmony, refined simplicity, and a human-centred approach to beauty. The collection is genderless, built around natural materials, and meant to evoke emotion through carefully crafted notes. Harrods will feature the fragrances in a special window takeover and in-store installation, showcasing Brunello Cucinelli’s refined aesthetic and partnership with EuroItalia.
The Three Fragrances
Segreto – by Alberto Morillas
A tribute to light and serenity, inspired by a sunlit Italian orange grove.
Key notes:
- Sicilian yellow mandarin
- Calabrian bergamot
- Orange blossom & neroli
- Sandalwood & Siam benzoin
Character: Bright, soft, floral, and comforting.
Silenzio – by Jordi Fernández
A quietly powerful blend celebrating the connection between humans and nature.
Key notes:
- Italian bergamot
- Saffron & cardamom
- Salted caramel accord & cinnamon
- Oud, vanilla, musk
Character: Warm, spicy, deep, and elegantly sweet.
Ricordo – by Jordi Fernández
Created to evoke nostalgic memories of childhood wonder.
Key notes:
- Coriander seeds
- Akigalawood
- Jasmine sambac & coconut
- Indonesian patchouli, cedarwood, cashmeran
Character: Spicy, woody, creamy, and emotionally evocative.
Availability
Exclusive at Harrods
Until 31 January 2026
£255 / 100 ml EDP
