Beauty giant Avon has launched its latest innovation in the UK fragrance category – Attraction Game For Him and For Her.
Created in collaboration with renowned fragrance house Firmenich, the Attraction Game fragrances are the first in the UK to be developed harnessing innovative neuroscience technology which analyses the mind’s emotional response to certain ingredients.
Through neuroscientific studies (fMRI), the ingredient found in Attraction Game For Him & For Her has been proven to elicit feelings of pleasure.
Avon’s consumer insights revealed that 4 in 5 (78%) women believe a partner’s fragrance choice can make them more attractive. This new fragrance goes one step further, with its unique blend of olfactives that are designed to tempt the senses.
Gina Ghura, Global Head of Fragrance, said: “Based on our research, we understand the important role fragrance plays in the game of attraction, so we knew we had to get this right. We are dedicated to pushing the boundaries of innovation and making the latest technology accessible to all. So, we are thrilled to be launching Attraction Game, a truly unique fragrance powered by neuroscience”
“Delivering positive emotions to consumers is central to our purpose; the partnership with Avon to leverage our distinctive technology based on cutting-edge neuroscientific research and the creativity and expertise of our perfumers makes us feel incredibly proud” said Matteo Magnani, Chief Consumer & Innovation Officer Perfumery at Firmenich.
Attraction Game is available online at www.avon.uk.com or through local independent Avon representatives.