AI-powered fragrance discovery platform Kaorium has announced fragrance expert and educator Thomas Dunckley as its first official brand ambassador, marking the next stage in a partnership that began with the brand’s sponsorship of his podcast, Making Scents Make Sense.
Kaorium became the first official sponsor of the podcast last year, supporting its second season and aligning with Dunckley’s mission to demystify fragrance through thoughtful, educational conversation. The collaboration has since evolved naturally, built on shared values around innovation, accessibility and emotional storytelling.
As an official ambassador, Dunckley will work closely with Kaorium across educational initiatives, events and retail activations, while sharing insight to support the brand’s wider strategy. Together, they aim to champion a more intuitive and emotionally intelligent approach to fragrance discovery.
“From the very beginning, it was clear that Thomas shares our belief that fragrance should be explored through emotion, language and personal connection rather than the bias of packaging or the standard custom of finding perfume. What started as a podcast partnership has evolved into something more meaningful. We’re incredibly proud to welcome Thomas as an official ambassador as we continue redefining how people discover scent.”- Ben Janousek, CEO of Kaorium
“My work has always centered around helping people feel more confident and curious about fragrance. What truly sets Kaorium apart is its ability to translate something as abstract and emotional as scent into language that feels personal and intuitive. Becoming an ambassador felt like a natural progression because of my genuine belief in Kaorium’s vision to make fragrance more accessible, more intelligent and ultimately more human. I am excited to help more people experience that shift in how they explore scent.” – Thomas Dunckley
The appointment reflects Kaorium’s ongoing commitment to combining human expertise with AI-driven innovation to transform how consumers engage with fragrance.
