Luxury fashion house Prada is bringing an immersive new beauty experience to the UK this spring with the launch of its Prada Touch Pop-Up, arriving at Selfridges London and Selfridges Manchester (Trafford Centre).
Running from 2-15 April in London and 27 April-3 May in Manchester, the activation celebrates the debut of Prada Beauty’s first cream-to-powder, multi-use blush. Designed as a fully interactive destination, the pop-up invites visitors to explore the Prada Beauty universe through a personalised approach to colour and complexion.
At the centre of the experience is an exclusive Shade-Match Photobooth, where guests can take part in tailored shade consultations before stepping into a branded photobooth moment. The experience concludes with a collectible Prada photo sleeve, customised to reflect each guest’s chosen shade.
Visitors will also receive a bounce-back card redeemable for a complimentary make-up service – available either on the day or to book later – alongside a Prada phone card holder.
In-store, shoppers can discover a curated edit of Prada Beauty’s hero products, including Pradascope, Banana Balm and Reflection Gloss. A limited-edition Gift With Purchase will also be available, featuring a Prada compact mirror with an exclusive Prada Touch UV print.
