Fragrance is set to be one of the standout categories at this year’s Tones of Beauty Expo, with more than 100 perfume brands confirmed to exhibit at the UK’s only dedicated B2B beauty trade show.
Returning to ExCeL London on 1-2 July 2026, the event will bring together over 4,000 buyers, distributors and wholesalers across beauty, hair and fragrance. Exhibitors from the UAE, Saudi Arabia, India, Turkey, Australia, the USA and the UK will showcase a mix of luxury, niche and commercial fragrance brands, reflecting the continued growth of the global scent market.
Georgina Lloyd, Beauty Portfolio Manager at BtoB Events, has been overwhelmed by the interest from perfume brands. “Fragrance has become one of the fastest growing and most dynamic categories in beauty, with buyers increasingly looking for brands that offer innovation, storytelling and strong market differentiation,”
“Fragrance is both deeply personal and universally appealing, making it highly relevant within the inclusive beauty space. Scent traditions vary across cultures; from oud and incense notes in the Middle East to floral, fresh and gourmand profiles in other global markets.
The event’s international reach is further reinforced by a strong line-up of fragrance-led sponsors, led by Arabian perfume house Dkhoni as Title Sponsor. The brand is joined by Al Haramain, ARMAF and Fragrance World, reflecting the growing influence of Middle Eastern fragrance houses within the global beauty landscape.
Tameem Hezam, Director – International Sales & Commercial Affairs at Dkhoni, said: “We are proud to participate as Title Sponsor of the Tones of Beauty Exhibition 2026 in London, one of the most dynamic and globally connected beauty markets in the world. For us, this exhibition is more than a trade event; it is a platform to connect with international wholesalers, distributors and industry leaders who are shaping the future of beauty and fragrance.”
Alongside the exhibition, the Tones of Beauty Conference will feature fragrance-focused sessions exploring trends, consumer behaviour and the evolving role of creators and content within the category.
As a partner of Tones of Beauty Expo 2026, CEW UK is proud to support an event championing innovation, inclusivity and global perspectives across the beauty industry.
Tones of Beauty Expo takes place at ExCeL London on 1-2 July 2026 and is open exclusively to beauty industry professionals. Register HERE
