Grown Alchemist has announced a multi-year partnership with Tomorrowland. The collaboration, titled Reset Your Rhythm, combines wellness experiences, immersive activations and a co-created product collection inspired by Tomorrowland’s Elixir of Life fragrance. Launching online across the UK and EMEA on 2 July before debuting at Tomorrowland in Belgium later this summer, the initiative aims to bring self-care and wellbeing into the festival experience.
The collection includes a hand and body wash, hand and body lotion, shampoo, conditioner and hydrating mist, alongside curated gift sets. Inspired by the festival’s signature scent, the range features notes of pear, cassis, gardenia, lily of the valley, moss and musk, paired with formulations designed to support skin and hair health.
The partnership marks the first time Tomorrowland has collaborated with a skincare brand to develop a dedicated product range inspired by its fragrance identity. The collection incorporates ingredients including MossCellTec™, reishi mushroom extract and bio-energising vitamins, formulated to support hydration and skin resilience.
Products will be available through Grown Alchemist, Tomorrowland and selected retail partners, with the collaboration rolling out across Tomorrowland events in Belgium, Thailand and at the festival’s winter edition through 2027.
Beyond the product range, the partnership will include wellness activations and treatment experiences within artist areas at Tomorrowland festivals.
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