Korean and Japanese skincare continues to be in exceptionally high demand among beauty enthusiasts, with one Korean skincare product selling almost every 11 seconds at Boots.
Grace Vernon, Head of Boots Ignite, Foresight and Trends, said: “In this year’s Boots Beauty & Wellness Trends Report, we identified ‘World Class Beauty’ as being a key trend for 2026. There has been huge demand for global cosmetics and skincare from UK audiences that are seeing what the world has to offer on socials. With our specialist team of beauty buyers and trends experts, we have scoured the globe to find the best of global skincare, beauty and haircare to bring to the UK high street”.
Boots is now home to over 500 Korean and Japanese products. From glass-skin essentials to deeply hydrating formulations, customers can discover premium formats and barrier-strengthening favourites from brands such as Anua, Biodance, Dr. Melaxin, Haruharu Wonder, Innisfree, Medicube, Dr. Jart+, Curél and Beauty of Joseon, widely regarded as icons of the K&J beauty world. With Next Day Delivery or Click & Collect available in over 1,600 stores, shopping the finest global brands has never been more convenient. Biodance is rapidly gaining recognition within the Korean skincare sphere. By incorporating masks, serums and creams into their routine, users can achieve a healthy glow, alongside visible improvements in skin tone, texture and radiance.
Top pick: Biodance Bio Collagen Real Deep Mask 4 Sheets 34g, £14.90
Vitamasques offers a high-performance range of lip care products, including overnight lip masks and tinted lip butter balms, designed to deeply moisturise, repair and visibly plump the lips. Top pick: Vitamasques Lip Mask Hydrate & Nourish Sugar Cookie 10ml, £5.99
Dr. Melaxin is a viral TikTok K-beauty brand known for its advanced “slow-ageing” skincare products. Its formulations are designed to target concerns such as pore care, pigmentation and skin elasticity. Top pick: Dr. Melaxin Calcium Volume Multi Balm 9g, £23
Dr. Reju-All is an innovative Korean dermatological skincare brand that bridges the gap between pharmaceutical standards and everyday skincare, promoting long-term skin health. At the heart of the range lies the brand’s advanced PDRN technology.
Top pick: Dr. Reju-All All Advanced PDRN Rejuvenating Cream 20ml, £25.90
Curél is a leading Japanese skincare brand specialising in protecting and replenishing the skin’s natural ceramide levels to relieve dryness and sensitivity. The brand strengthens the skin’s protective barrier while delivering gentle hydration.
Top pick: Curél Foaming Facial Wash 150ml for Dry, Sensitive Skin, £14.50
Keyth offers unisex fragrances designed to evoke sensory experiences. It is recognised for its modern, artistic approach, with its range of fragrances complemented by delicately scented hand creams and body washes.
Top pick: Perfumed Keyth Body Wash At Her Apartment 400ml, £17.60
