After launching a successful pop-up in Jamie Genevieve’s hometown of Glasgow, the much-loved brand is making its debut in the UK capital in Covent Garden’s Floral Street.
The Vieve pop-up shop will be open from 23 March to 2 April and customers will be given exclusive access to the brand’s latest launch, Vieve’s make-up brushes, as well as its colour heroes. The iconic limited edition ‘Joie de VIEVE’ sweatshirts will also be making an appearance
Make-up artists will be on hand to create signature looks for visitors and guide customers through the products available, and special guests close to Genevieve will also make an appearance at the space during the month.
There will also be an opportunity for customers to buy tickets to attend an exclusive Masterclass from Jamie Genevieve herself featuring the latest launch from the brand.