New research has uncovered how living more ‘digitally’ has shaped our beauty perceptions and habits – and how this is likely to have a lasting effect beyond the end of lockdown. The research, commissioned to celebrate the launch of scientific skincare brand StriVectin’s new eye cream, Intensive Eye Concentrate PLUS, reveals how the COVID-19 pandemic is having an ongoing impact on our self-perception and beauty habits.
“In what will likely come as positive news to an industry that spent much of the last 12 months closed down, 23% have either booked or considered booking cosmeceutical ‘tweakments’, such as Botox, fillers or a chemical peel, after reviewing their own appearance on video calls. This rises to 46% in the 18-34 age range.
Of those who had previously had treatments prior to lockdown, many looked to alternative solutions to try and counter the visible effects of the treatment wearing off. Most commonly, people put more effort into their skincare routine (55%), with anti-aging products a particular focus (39%). But 27% took more drastic measures and either broke or tried to break lockdown guidelines to secure an illicit treatment top-up.
Given this, it is perhaps no surprise that average monthly expenditure on beauty products has increased for 53% respondents by an average of £15.67. The biggest increased spend comes from 18-34 year olds, who are spending an extra £33 per month on average, with one in four of this age range (25%) spending more than £50 per month than they did before the pandemic
For people who have had their expenditure increase, the most common factors were their decreased expenditure on other things (29%), a desire to normalise their routine (28%) and the fact that they had more time to research and try new things (27%).”
For more information on the findings from this research please click on the link below: