Introducing No7 Beauty Company: A New and Dynamic Consumer-Led Beauty Business by Walgreens Boots Alliance, to Serve Everyone
- Six established and loved brands, supported by 2,900 team members, including 1,600 beauty advisors, with stores in 16 markets globally.
- Focused on developing rigorously tested products at affordable prices to meet the individual beauty needs of everyone, with commitment to key sustainability goals.
- World-class insight on global consumer shopping trends, leveraging WBA assets to drive new levels of digital marketing effectiveness.
- Company releases its first ever ‘Beautifully Informed’ report on beauty industry trends today, featuring insights from over 20,000 people globally.
This week marked the launch of No7 Beauty Company, a consumer-led beauty business creating beauty brands for every skin type, ethnicity, age and texture that everyone can trust. No7 Beauty Company launches with a stand-out portfolio of brands including No7, Liz Earle Beauty Co., Botanics, Soap & Glory, Sleek MakeUP and YourGoodSkin.
Operating at the pace of a modern digital business, No7 Beauty Company will place its leading insights into consumer shopping behaviours at the heart of its strategy, developing products through sustainable sourcing practices and world-class innovation. The company’s position as part of Walgreens Boots Alliance, Inc. (WBA), a global leader in health and beauty products, will provide access to over 100 million loyalty members worldwide which will drive and optimize digital marketing and increasingly personalized solutions.
No7 Beauty Company will be positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites, mobile apps and more, to provide consumers with differentiated products and shopping experiences.
To mark its launch, No7 Beauty Company has released the first ever ‘Beautifully Informed’ report, which unearths beauty insights, focusing on:
- The evolving role that beauty and beauty brands play and why beauty matters
- Today’s beauty consumer and their shopping behaviours
- Tomorrow’s trends and drivers predicted to shape the industry
Among other findings from the 20,000 people surveyed, the report reveals that 87 percent of beauty consumers feel more confident if they look good, while 75 percent of women agree that beauty and personal care products have a positive impact on their mental wellbeing. This underscores the role that beauty brands play in enhancing self-esteem, improving mental health, supporting inclusivity and reframing conversations around beauty.
Annie Murphy, senior vice president, global chief commercial brands officer and international retail, who will oversee the new organization, commented, “Walgreens Boots Alliance is committed to helping people to live happier, healthier lives. The launch of No7 Beauty Company, a new consumer packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio. It is all about maximizing everything we are part of as WBA. No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation.”
“We listen to our consumers and use our incredible expertise in science and our beauty heritage to make affordable products that they can trust, experience and enjoy on their own terms. For us, this is all about creating the best in beauty for everyone.”
Mark Winter, managing director, No7 Beauty Company added, “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation.
“With our new identity, we are better placed than ever to create new relationships with retail partners and unite our 2,900 team members including 1,600 beauty advisors, helping us to align our strategy across all of our brand teams in every geography.”
Further information can be found at the No7 Beauty Company website: www.No7Company.com.