Beauty Pie is set to make its retail debut at Liberty, marking a significant milestone for the luxury beauty membership brand.
From 8th May, Beauty Pie will open its first permanent standalone space within Liberty’s Beauty Hall. This will be followed by a shoppable pop-up in the store’s central atrium from 12th May, designed to engage both existing members and new customers.
The space will feature a curated selection of products across skincare, makeup, body care and beauty devices. Customers will also be able to sign up to Beauty Pie+ in-store, giving immediate access to member pricing and exclusive benefits. Existing members can shop as usual, while non-members can browse at guest prices or join on the day.
“Liberty has always been a champion of creative thinkers, a curator of the unexpected, a place where originality gets shelf space. It’s the perfect place for Beauty Pie. And we’re really excited to be moving in,” said founder Marcia Kilgore.
“We’re incredibly excited to welcome Beauty Pie to Liberty – this is a major milestone for the brand and a truly exciting moment for our Beauty Hall,” said Natalie Guselli, Head of Beauty at Liberty. “As their first permanent space in a leading retail destination, it marks a significant step change, bringing their disruptive approach to beauty to life in a new and immersive way.”
