Leading beauty retailer Boots has launched its annual Beauty Trends Report for 2023. The report reveals six trends Boots predicts will shape the world of beauty this year, from emerging social media trends due to go mainstream to the evolution of scientific skincare and the rise of the hybrid shopping experience.
The launch follows a strong start to the year for Boots beauty aisles, with double-digit YOY growth across premium beauty, skincare, self-selection cosmetics and haircare.*
Paul Niezawitowski, Beauty Director at Boots, said: “Throughout 2022, we continued to transform, innovate and improve our offering to give our customers even more exciting reasons to shop for beauty at Boots. In the last year, we have launched more than 20 new brands to our portfolio, helping to make beauty more accessible than ever before. We’re seeing the ‘lipstick effect’ take hold, but the effect is proving wider than just lipstick – with sales of cosmetics, haircare and skincare products at Boots rising year on year. I’m proud of the work that we’ve done to establish ourselves as the UK’s best beauty retailer, and 2023 is set to be yet another big year.”
Fuelled by data from 15m active Boots Advantage Card holders, combined with in-house expertise, Boots shares predictions across skincare, cosmetics and hair care.
The report launch follows a strong start to the year for Boots in beauty, driven by double-digit growth of premium beauty, skincare, self-selection cosmetics and haircare.
You can find the full report HERE