BYOMA introduces the Bio-Collagen Radiance Facial Mask, its first-ever facial mask and a new high-performance treatment designed to deliver glass-like skin in just 20 minutes. Clinically proven to provide all-day hydration in one use, strengthen the skin barrier by up to 36 percent and reduce the appearance of wrinkles, the mask offers visible results without the need to sleep in it. Powered by biomimetic Bio-Collagen and BYOMA’s Tri-Ceramide Complex, the mask strengthens the skin barrier while visibly boosting radiance, smoothness and elasticity. Enhanced with Cica to visibly calm and Astaxanthin to help defend against oxidative stress, the formula supports skin’s barrier for a complexion that appears plumper, stronger and unmistakably glass-like after just one use and over time.
Unlike traditional sheet masks that sit on the skin, this advanced formula begins as a cooling pink gel before transforming into a clear, breathable film. The liquid-to-film technology locks in active ingredients while allowing users to continue everyday tasks as the mask works, eliminating the mess and slipping commonly associated with sheet masks. BYOMA, a barrier-first skincare brand, developed the Bio-Collagen Radiance Facial Mask as a smarter alternative to overnight treatments. Clinically proven to deliver glass skin in 20 minutes, the innovation sets a new benchmark for results that traditionally require extended wear. Fast, film-forming and intelligently formulated, it is a sheet mask in liquid form designed to work harder, faster and smarter. As beauty culture leans into increasingly dramatic overnight routines, including layered sheet masks and the viral “morning shed” trend, consumers are questioning whether more time truly delivers better results. BYOMA’s answer is clear: optimised delivery outperforms extended wear.
Speaking on the launch, Marc Elrick, Founder of BYOMA, says:
“From day one, BYOMA has been about barrier health and evidence-based results, but we were frustrated by the assumption that you have to rely on overnight sheet masks to deliver visible change,”
“They’re time-consuming, restrictive, and often uncomfortable – extended wear doesn’t mean efficacy. With our Bio-Collagen Radiance Facial Mask, we set out to create a smarter solution to deliver clinically proven results, immediately and over time.”
As the pink gel transforms into a transparent, flexible film, active ingredients are sealed in to maximise efficacy. Once the film turns clear, the mask peels off effortlessly to reveal skin that appears brighter, smoother, deeply hydrated and visibly more luminous. Designed for modern routines and real life, the breathable film allows users to move freely while the mask works, redefining what high-performance masking looks like.
The Bio-Collagen Radiance Facial Mask is the latest innovation in BYOMA’s growing portfolio of science-backed, barrier-boosting essentials, continuing the brand’s mission to make skincare more effective, accessible and skin-compatible. Clinically proven results include glass-like skin in just 20 minutes, all-day hydration after one use, a strengthened skin barrier by up to 36 percent and a reduction in the appearance of wrinkles.
The Bio-Collagen Radiance Facial Mask launches on 9 February, priced at £16.99. It will be available at Boots, Space NK, Cult Beauty, Sephora UK, Amazon and BYOMA.com.
