Curlsmith, the innovative and natural hair care brand renowned for its dedication to celebrating and enhancing natural curls, is thrilled to announce its exclusive launch at Boots.
Curlsmith believes that curls don’t have to be complicated which is why they are on a mission to take the guesswork out. The collection is designed to help people on their curl journey from the loosest of waves to the tightest of coils, and every curl type in between.
The Curlsmith collection at Boots focuses on offering a selection of curl care and styling products from each of the brand’s core recipes: Moisture, Scalp, Strength & Frizz Control. This edit of best selling products are tailored to cater to different curl types, textures and styling needs.
“We are delighted to be launching Curlsmith at Boots. Curlsmith know that people can love their natural hair if they have the right curl care and with Boots stocking the brand, it immediately becomes accessible for customers on the high street as well as online. With the highest quality, food inspired formulas, our recipes are made with all the things curls love, and none of things they hate. Curlsmith at Boots is set to make waves!” ~ Vicky Metcalfe, Chief Marketing Officer- Curlsmith
From Monday 19th February 2024, 18 products will be available at 381 Boots stores and online www.boots.com.
