Beauty brand Daise is set to host a larger-scale Summer Picnic pop-up event in London.The event will take place at Battersea Power Station on 18 July and is designed to celebrate the brand’s fragrance and body care portfolio through an immersive, in-person experience. It follows Daise’s Candyland pop-up in December, which marked the company’s first move into live events. The Summer Picnic activation is a more ambitious iteration, featuring multiple interactive elements inspired by Daise’s product range. These include a fragrance station, an ice cream bar and themed photo installations.
“[Candyland] showed us how much our community wanted this with us,” said Jaimee Lupton, founder of Daise.
“So, for summer there was not really a debate, we knew we had to plan something bigger, [with] more custom builds and more little surprise and delight moments. What I want most is for people to walk away really feeling part of the Daise world, not just seeing the products, but living inside the mood of the brand for an afternoon. Whether you walk away with a new favourite scent, a great photo with friends, or a sweet whipped treat paired with our famous Foaming Body Wash, that is a win for us.”
The event will be free to attend and will run throughout the day, with visitors invited to explore several themed stations. Among these is the Mist & Manifest Station, where guests can experience and layer fragrances, alongside a Whipped Creamery Bar offering soft-serve ice cream inspired by the brand’s Foaming Body Whip. A Petal Pod installation will provide a backdrop for social media content, drawing on the design of Daise’s Lip Balm Phone Pod products. In addition to these activations, the space will feature picnic-style seating areas and informal leisure elements such as blankets and garden games, reinforcing the event’s relaxed, summer-inspired concept. Attendees will also receive three full-sized products to take home, with visits capped at approximately one hour per guest.
“It has been a huge year of launches – and there is still more coming – so this is a celebration of newness alongside the favourites people already love,” said Lupton.
“Fragrance is the heart of it with consultations running all day so people can find their signature summer scent and play with layering across the range, from our Fragrance Body Mist, All Body Spray and Deodorant and brand-new Mini Fragrance Body Mist, with its own collectible Dollface charm. There is also a giant inflatable photo moment inspired by our new Lip Balm Phone Pods, and because a picnic needs something sweet, we have built a Daise Whipped Creamery Bar inspired by our bestselling Foaming Body Wash.
The initiative reflects a broader strategy to strengthen connections with Daise’s core Gen Z and Gen Alpha audience through experiential retail. Battersea Power Station has been selected as the location due to its status as a popular leisure and shopping destination among younger consumers.
“We want it to feel like the best British summer picnic, with Daise stitched into every detail,” Lupton added.
“Beyond our three interactive stations, we have built proper chill zones with blankets and seating, plus a few classic garden games dotted about.
“It is less about one big flashy moment and more about giving people space to explore, slow down, grab a sweet treat, and maybe try a product they have not picked up before.”
Lupton emphasised that such events play a key role in building brand affinity, offering consumers an opportunity to engage with products beyond digital channels.
“This is about building on what we started with Candyland and showing up for our community IRL more consistently,” she said. As we keep growing and launching more products and categories, it is a nice way to introduce some of that newness, but just as much it is about celebrating the hero bestsellers people know and love us for, that is always our anchor no matter how much we expand. Getting to do that hands on, with people actually trying things rather than scrolling past them, just feels more real.
“It is Daise’s personality turned into something people can walk through, touch and take home.”
