Join this free webinar, hosted by CEW US, to learn how consumer demand for clean beauty is on the rise and is expected to generate nearly $25 billion by 2025. But, how do consumers define “clean” and how knowledgeable are they on the ways ingredients and products are categorised? Using proprietary data from more than 20k women, Influenster shares insights into consumer sentiment, perspective and purchase behaviour for the clean beauty market.
Alex Kirk is Director of B2B Marketing and Research at Influenster. She is an advocate of using consumer insights to help guide and inform marketing and communication strategies to help brands build relevance and connections with their audience and shoppers.
Elizabeth Scherle is the Co-Founder of Influenster. She is a pioneer in her understanding of the influence of peer-to-peer recommendations, Scherle saw the potential to connect consumers directly with brands in a forum that makes sharing honest opinions easy and fun. Over a decade later, with Scherle leading the sales, marketing and creative team, Influenster has amassed a wealth of data grounded in first-party insights from highly qualified, motivated shoppers.
If you were unable to join this session you can watch it here.