Influencer marketing is no longer a supplement channel for brands to reach consumers in 2022. Brands such as ColourPop, ILIA and Fashion Nova have built empires on social media by putting influencers at the heart of their digital marketing strategy. As marketing teams seek to retain and grow their audiences in 2022, making content creators part of their brand DNA — and ensuring they are efficiently and accurately measuring influencer campaigns — will be imperative for growth.
Join Conor Begley, Co-founder of Tribe Dynamics and CSO at CreatorIQ for a deep dive into how beauty and lifestyle brands are advancing their influencer marketing strategies in 2022.
Register for this webinar to learn about the following:
– Strategies for teams to benchmark their influencer marketing performance
– How influencer marketing is helping beauty brands approach the leaky bucket phenomenon
– Taking a data-driven approach to assessing whether or not influencers are a strong fit for a brand
Date: Thursday 21st April
Chief Strategy Officer of CreatorIQ and co-founder of Tribe Dynamics