Digital now has a disproportionate impact on the path to purchase – and yet consumers still value the human touch, especially when it comes to beauty. AR/VR experiences provide a unique opportunity to bridge the physical/digital divide, inviting consumers into the heart of the brand to explore, transact and engage.
Live-streamed initiatives tap into powerful psychological motivators such as instant gratification, FOMO and suspense and, as a result, are proven to drive higher levels of engagement and conversion.
Join Spring Studios as we identify the key ways that beauty brands and retailers can leverage the power of AR/VR and live-streaming to pioneer the new frontier of virtual retail & marketing.
If you were unable to attend this session, you can rewatch it here.