Today’s path to purchase is omni-channel. Shoppers research, discover brands, and purchase products across channels, whether on desktop, mobile, or in store. Amazon Advertising worked with Kantar to better understand the skincare path to purchase and Amazon’s role in that journey. Laura Belchier, Amazon Advertising Beauty Category Lead, will present the findings from the study and how Amazon can help you build an omni-channel brand.
Laura Belchier has been in the advertising industry for 15+ years, gaining experience in digital planning and buying, digital marketing and eCommerce strategies. Laura has partnered with some of Amazon’s most strategic CPG brands for the past 6 years, developing insights and strategies with clients and agencies, and now leads the Beauty and Grocery categories within Amazon Advertising. Laura is a digital marketing professional and a self-confessed beauty junkie and is incredibly passionate about driving the future of this category.