The Vegan Society, the oldest vegan organization in the world, founded in the United Kingdom in 1944, have released their latest Vegan Beauty Market Whitepaper.
“Data from google trends shows that interest in vegan beauty has been growing steadily over the last 10 years. There are an estimated 79 million vegans across the world so it is no surprise that there is a high demand for vegan cosmetics and toiletries as people shop for products in keeping with their personal beliefs. However, research also indicates that it is non-vegan consumers that are also driving this trend, with over half of British women buying vegan products despite a third of these consumers not being vegan.
This growth has been reflected in the market’s value with MarketGlass predicting that the global vegan cosmetics industry will be worth $21.4 billion by 2027. This is likely driven by the rise in conscious beauty trends, as well as the public’s negative perception of animal testing – reflected in laws banning animal testing for cosmetics being passed across the globe in recent years.
Access the Vegan Beauty Market Whitepaper here to explore the terminologies around vegan beauty; why and how your brand should be creating vegan cosmetics and toiletries; the importance of vegan lab testing and how to get your products certified to reassure consumers of your ‘animal-free’ status in this paper by the Vegan Trademark.”