This week beauty giant Avon launched a five-part podcast series investigating female power and showcasing the stories of influential women over 40. The Power in Ageing podcast sees host and Marie Claire Editor-in-Chief Andrea Thompson talk to five guests about their experiences of ageing and changing attitudes to beauty, as well as a variety of different topics. Among the five inspirational guests are flexi-work campaigner MotherPukka and Olympian Michelle Griffith-Robinson, who muse on career assurance, political activism and how they really feel about ageing.
The podcast follows Avon’s ‘The Power in Ageing’ report which found two thirds of women globally feel their confidence is improving as they age (67%) and how ageing is not something to fear (63%). In the wake of the pandemic, nearly three quarters of women (72%) now want to focus on looking healthy rather than young.
Angela Cretu, Avon CEO, comments: “The meaning of being 40 and beyond is changing, and many women are finding the confidence to choose what we want in life. By sharing inspirational stories, we hope to encourage and lift up other women as they harness their own power and embrace getting older.”
Andrea Thompson, Editor in Chief of Marie Claire, adds: “At Marie Claire, women’s empowerment and embracing diversity is at the heart of everything we do. We’re delighted to be partnering on a campaign that challenges stereotypes around ageing and celebrates women as they really are. This series showcases 5 incredible women who are redefining what life looks like after 40 and are genuinely excited and emboldened by the idea of getting older.”
