This week The INKEY List announced the launch of their new SuperSolutions range which has been developed with dermatologists and will be available exclusively from Boots and theinkeylist.com from 20th September 2022.
Formulated and developed in conjunction with a team of dermatologists, The INKEY List SuperSolutions is a range of highly specialized and clinically proven skincare, designed to provide solutions to people’s most challenging skin concerns, whilst ensuring the range is inclusive,
accessible and enjoyable to use.
“We know how important it is that skincare is both enjoyable and easy to use. Just because people have persistent blemishes doesn’t mean they should be locked out of the world of luxury skincare. Just because they have excessively oily or dry skin shouldn’t mean they can’t find skincare that works with make-up. We want to help people target these concerns AND make it a pleasurable experience. No more, thick, clogging creams or sticky drying formulas, AND they look great in any bathroom cabinet. Bye bye stigma, hello luxury skincare.” ~ Mark Curry & Colette Laxton, co-founders The INKEY List
Since launching in 2018, The INKEY List has cemented itself as the go-to helpful, affordable brand committed to making skincare as simple and as accessible as possible. The askINKEY service embodies this belief and is a no-holds-barred, 24/7/365 service that enables the curious and confused to get answers to any and all of their questions directly from an in-house expert.
Since launching in 2020, the askINKEY service has helped answer over 750,000 questions (and with over 4M skin & hair recipes completed on via the INKEY recipe builder), helping people to start or progress their skincare journey, and giving people knowledge and confidence to understand what is best for their skin. However, there are 20% of askINKEY requests relating to a challenging skin concern the brand currently cannot assist with the current product line-up.
Access to dermatologists is either expensive or involves long waitlists, whilst many over-the-counter products are often unappealing with unpleasant textures and unsightly packaging. These reasons have brought INKEY to create Supersolutions: the brand wants to serve this 20% of their community with a challenging skin concern and help them find their skin solution, without compromising on texture, accessibility or knowledge and minimizing any ingredient side effect.
The Supersolutions range is INKEY’s next step to ensuring even the most stubborn skin concerns have a solution. Those people with concerns related to acne/blemishes, post-acne scarring, dry and rough skin, redness and excess oil can now take the next step in their skincare journey with Supersolutions.
Staying true to INKEY’s brand values, they’ve ensured that these supercharged formulas are still accessible, so that all INKEY products, including these super solutions, can be available to as many people as possible. Customers can pick-up their solution with the rest of their beauty shopping at Boots – no extra trips required and the whole range is under £25.
The INKEY List Supersolutions range was developed in conjunction with a team of dermatologists and skincare experts across the UK and US. The Supersolutions team have worked with them on everything from initial concepts and ingredients to formula testing, insights on product names and language advice. It was important for The INKEY List to level up their own knowledge with feedback and advice from these experts, so that customers could easily access skin solutions that were clinically tested, at the right % of active ingredient depending on the skin concern, but kept at an accessible price.
The new SuperSolutions range features 4 new skincare solutions to help people take back control of their skin. The products are formulated with high-performance actives, included at the right level to target and improve more persistent skin concerns.