How can beauty brands secure a future in the markets? As many of them are repositioning and trying to make an impact with products that adapt to the shifting consumer’s behaviour, the Mintel Beauty & Personal Care team is working tirelessly to forecast what’s next.
After the successful 'Protect and Progress' webinar in which we looked at cosmetics, skincare and haircare, Mintel are now shifting focus to the fragrance market.
Join this forward-thinking session led by Jane Henderson, Global President - Beauty and Personal Care, to hear the views of influential voices in the industry, including Roja Dove, Founder of Roja Parfums. Mintel’s Global Beauty & Personal Care Analysts Margaux Caron, Lauren Goodsitt and Alice Li will share their expertise around three areas that are key for brands to:
- Create an emotional connection between science and nature
- Seamlessly integrate into consumer lifestyles
- Branch out to create exclusive beauty strategies