10 million people listen to podcasts every week across genres such as Sport, Comedy and Family Lifestyle. 83% of this listening is on mobile with fans spending almost one hour a day with their favourite podcasts. (Midas Spring 2020)
The power of podcasts lies within the relationship the listener has with the host(s); an intimacy built from great conversations. With 50% of listeners saying they trust information they hear on podcasts, brands can benefit from this inherent level of trust. (Mediatel 2019)
We're inviting you to be a part of the conversation around:
- What makes a great idea for a podcast
- How Global can amplify podcast content to create a buzz
- How podcast audiences relate to the host(s)
- How to get the best out of host reads for your beauty brands
You also have the chance afterwards to ask Global expert, Chris Baughen, any burning questions.