10 million people listen to podcasts every week across genres such as Sport, Comedy and Family Lifestyle. 83% of this listening is on mobile with fans spending almost one hour a day with their favourite podcasts. (Midas Spring 2020)
The power of podcasts lies within the relationship the listener has with the host(s); an intimacy built from great conversations. With 50% of listeners saying they trust information they hear on podcasts, brands can benefit from this inherent level of trust. (Mediatel 2019)
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