The British SPF brand, Hello Sunday, has announced its commitment to promoting all-year round sun protection in the UK, making it accessible for all.
Hello Sunday is committed to spreading awareness about the year-round importance of sun protection. It is a common misconception that harmful UV (ultraviolet) rays are only present on sunny days or during warmer seasons. However, UVA rays can penetrate clouds, windows, and even clothing, causing long-term damage to the skin.
Their aim is to address misconceptions surrounding sun care usage in the UK considering the fact that 45% of UK customers do not consider SPF a daily essential, according to recent studies conducted by the British Skin Foundation. This is a concerning statistic keeping in mind the rising prevalence of Melanoma and other skin cancers in the UK. 86% of Melanoma diagnoses, which is currently ranked as the 5th most prominent cancer in the UK, could be prevented through regular SPF use.
Hello Sunday supports the efforts of key cancer charities and MPs who are advocating for more affordable options. While changes in pricing may take time, Hello Sunday wants to encourage UK customers to incorporate SPF into their daily routine, 365 days a year.
With this in mind, Hello Sunday will be offering a reduction in the price of all sunscreen products available on hellosundayspf.com throughout the summer months (July and August 2023). This initiative aims to make high quality SPF products more accessible to individuals across the UK, making sure everyone has the opportunity to prioritize skin health.