Hildun Beauty has been named the winner of Brown Thomas Arnotts Pitch ’25, the annual initiative spotlighting Ireland’s most exciting emerging brands and founders.
The brand launched with its now cult Silk to Set Kajal Eyeliners, which went viral, won multiple beauty awards and has sold over 100,000 units to date. Since launch, Hildun has expanded with high-performance lip and eye collections developed in Italy and South Korea, all rooted in the brand’s commitment to results-driven formulation.
As the Pitch ’25 winner, Hildun Beauty will receive a €10,000 business development grant and secure a retail launch with Arnotts and Arnotts.ie, marking a significant milestone in the brand’s continued growth.
Speaking on the win, Founder Suzy Griffin Dunne said:
“Winning Pitch ’25 is a hugely proud moment for Hildun. This recognition is a real validation of our product-first approach and the performance of the formulas themselves. I’m excited to bring Hildun to Arnotts as we enter our biggest year yet.”
Hildun Beauty launches at Planet Beauty in Arnotts and online at Arnotts.ie on 20 January. Following the success of its debut, the brand expanded with the Silk to Set Lip Pencil and Melting Moisture Balms, developed in Italy and South Korea. The lip collection was met with immediate acclaim for its ultra-creamy, deeply hydrating formulas that deliver long-lasting wear without compromise.
The brand’s most recent launches include the Luxe Quad Eyeshadows in Naked Diamonds and Mythical Romance, alongside the Immortal Metallics Waterproof Eyeliners. Representing over two years of meticulous development, Mythical Romance has quickly emerged as a bestseller, celebrated for its cool-toned, wearable shades with high-impact payoff. Each product reflects Hildun’s core philosophy of exceptional formulation, refined edits and performance-led luxury, designed to earn loyalty through results rather than hype.
Founded by beauty writer and entrepreneur Suzy Griffin Dunne, Hildun Beauty was selected for its exceptional product performance, strong commercial momentum and clear, founder-driven vision. Built on the belief that luxury makeup should deliver professional-level results without inflated pricing, Hildun represents a new generation of performance-led, product-first beauty.
