In a meeting of like-minds, CEW Board Member Tracey Woodward will be joining Co-Founders Dr. Simon Jackson and John Murray (previously of Dr. Jackson’s Natural Products) to form the leadership team behind the purpose-driven Modern Botany.
With an absolute wealth of knowledge and experience; and a career that spans over 30 years Tracey started out on beauty counters and soon made strides, working her way up with brands such as Estée Lauder, Aveda and Aromatherapy Associates.
‘I was initially approached to consult on brand positioning etc and before long I fell head over heels in love with the brand, the people and everything that Modern Botany stands for. What the world wants are brands with purpose’
‘It has been a joy to work on the new product development and to build a strategy with meaning. I am excited to be here and look forward to launching a brand with real commitment and authenticity.’ Tracey Woodward, Director of Strategy and Innovation, Modern Botany.
Tracey, Simon and John join together as a powerhouse of experience totalling more than 70 years knowledge that has always come with responsibility. The brand will practise the pillars of science, sustainability and self-care to launch Modern Botany to the world in 2021.