In their Q3 Index Cosmetify which reveals a rundown of the beauty industry including the top 200 beauty brands worldwide, 50 of the most powerful beauty influencers, rising stars in beauty, brands with the largest social media following, popular sustainable brands and each country’s favourite beauty brand.
Some other stats from the index reveal:
- Huda Beauty remains the undefeated champion as the hottest beauty brand with 47.9M followers on Instagram.
- The UK’s most searched brand was The Body Shop
- The biggest beauty influencers of 2020 are Huda Kattan, James Charles and Bretman Rock