CEW Board Member Ali Page, has joined Boom Radio, a major new national music radio station targeting the UK’s 14 million Baby Boomers as Client Development Advisor. Boom Radio will launch early 2021, answering research showing this radio-loving generation feels underserved by the industry.
Boom Radio, founded by radio industry heavyweights Phil Riley and David Lloyd, is a new national station for the UK’s growing 50, 60 and 70-something population featuring a mix of music, presenter personality and conversation.
Official radio audience figures, published by Rajar, indicate that 87% of all audio listening among 55+ is to radio, yet further research commissioned by Boom concluded that three quarters of Boomers believe radio stations nowadays generally target people younger than them.
With the full line up, presenters and schedule set to be announced in January 2021, listeners can expect to hear a collection of Boomer favourites from across the decades, complemented by more recent favourites.
The radio duo, who have worked together for more than twenty years for major radio stations including Heart and LBC, have raised significant equity investment to bring Boom Radio to the market. The station will launch on DAB in London, Bristol, Birmingham and Glasgow initially, with roll-out to additional markets later in 2021. The station will also be accessible across the UK through online, smart speakers and apps.