From 9 February, indu’s products will be available exclusively at Sephora across the region, marking the brand’s first market outside the UK. The move builds on the brand’s existing partnership with Sephora and follows strong early momentum in Britain, where indu was among Sephora UK’s fastest-growing teen skincare launches.
The ANZ debut represents a key milestone in indu’s global strategy, as the brand looks to scale its teen-focused skincare proposition internationally through Sephora’s global retail network.
“As an Australian living in the UK, I’m absolutely thrilled that Australia is indu’s first international market. It’s the dream launch for us, as it signifies the first step in our global expansion with Sephora and continuing our mission to be the authority on teen skin – watch this space. Finally, being able to take my mum to see the products in store is also a major plus!” Aaron Chatterley, indu Co-Founder
In parallel with its retail expansion, indu has announced the appointment of Mazdack Rassi, co-founder of the MILK Group and MILK Makeup, to its Creative Advisory Board. Rassi brings experience in building globally recognised beauty brands and will support indu’s creative and brand development as it grows.
He joins an advisory board that includes Noella Gabriel, co-founder and chief executive of Elemis; Gail Bojarski, former chief executive of Benefit Cosmetics; and Nick Beighton, former chief executive of ASOS and Matches Fashion.
Together, the announcements signal a period of accelerated growth for indu as it enters 2026.
