Jo Loves first launched their Fragrance Paintbrush in 2017 after three years in development. The product was designed to change the way consumers interact and apply scents giving the ability to apply fragrance on-the-go.
The beauty brand of British fragrance mogul, Jo Malone CBE has relaunched their Fragrance Paintbrush offering a more sustainable design. The improved Paintbrush allows consumers to refill their scent applicator with fragrance cartridges which are available seven signature scents.
In addition to this, the brand has reduced the packaging used in the outer casing of the product, opting for a slimmer, silver design.
The refillable cartridges are available now and retail at £35 for four cartridges here.