To provide an environmentally responsible and unique salon and at-home experiences, L’Oréal and Gjosa have teamed up to create Water Saver, a new technology that makes sustainable water use available to everyone.
To reinvent the hair washing and rinsing experience, Water Saver combines a micronisation technology with a showerhead cartridge containing haircare products designed by Kérastase and L’Oréal Professionnel to cut water usage by 80%. To take the salon experience even further, L’Oréal has combined this technology with the professional hair expertise of Kérastase and L’Oréal Professionnel.
Thanks to the patented Cloud Cleansing approach, micronized haircare formulas specially designed for Water Saver by Kérastase and L’Oréal Professionnel are infused directly in the water stream, promoting better product distribution and absorption, as well as improved efficiency.
The result is a showerhead that divides the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. Water Saver only uses two litres of water per minute compared to the eight litres consumed by a standard showerhead, cutting water use by 80% compared to standard rinsing while simultaneously improving the customer experience.
The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption and savings.
“We believe it is our responsibility at L’Oréal to do our part to preserve the earth’s natural resources. Every drop of water is precious, and our new technology makes every drop of water count”
- Nicolas Hieronimus, Deputy CEO of L’Oréal Group
The L’Oréal Water Saver haircare experience is available now in select L’Oréal salons in New York and Paris. A global rollout is planned now through 2023, and the new system is expected to be in 10,000 salons in the next few years.
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