To coincide with World Oceans Day, P&G Beauty’s Head & Shoulders, Pantene, Herbal Essences and Aussie have this week announced that they are launching their first shampoo and conditioner bars across their portfolio. These new products will change the way consumers buy and use shampoo and conditioner, according to the company.
Consumers are eager to be more sustainable and urging brands to help them, new global research conducted by P&G Beauty reveals that 75% of consumers would like to buy more beauty products with packaging made from recycled material. Indeed, a significant proportion of consumers (65%) already try to buy plastic-free packaging.
With a footprint in millions of European households, P&G Beauty’s scale, combined with its commitment to continue to raise the bar on sustainable innovation, delivers a significant contribution to tackling the challenges of bathroom sustainability, the business said.
The new shampoo bars have been formulated where one bar equals up to two equivalent 250ml liquid shampoo bottles. With the introduction of more and more post-consumer recycled plastic into regular bottles and the refill system, the launch of bars will further contribute to the reduction of 300 million bottles of virgin plastic per year. This continues to be the latest innovation in a line of many, for consumers who want to use brands they love whilst doing their part for the planet.
P&G Beauty worked with Paula Chin, Sustainable Materials Specialist at WWF UK, ahead of the announcement at an event hosted by Reuters to incorporate their perspective on the role of brands making an impact at scale on plastic waste reduction.
“Plastic pollution is one of the most visible symptoms of the environmental crisis we’re facing and it’s devastating our natural world,” said Chin. “Businesses, governments and households have all got an important part to play in tackling this. Consumers are rightly concerned about this issue so it’s great to see P&G playing their part to drive down the use of plastics with this new range. But we need even greater action to tackle the triple planetary crisis of climate change, biodiversity and nature loss, and pollution and waste.”
“Every day we are working to raise the bar in sustainability. And I am thrilled to say that to raise the bar again, we are now bringing highly performing handmade bars across the total P&G hair care portfolio in Europe – including Head & Shoulders, Pantene, Herbal Essences, and Aussie,” said Artur Litarowicz, Head of P&G Beauty Europe, at the summit. “Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper, to further advance us on the mission to reduce virgin plastic.”