L’Oréal has announced a multi-year research and tech partnership with one of the world’s most innovative and accurate climate tech companies, BreezoMeter. Based in Israel, BreezoMeter is a leader in the space of environmental information about air quality, pollen and fires. Its main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.
Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise both in the science of ageing and the environment with the aim to develop an exclusive beauty-driven exposome platform. The partnership will uncover new insights around how the environment affects skin ageing and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.
“We are very excited to enter into this long-term and strategic partnership with BreezoMeter, a world leader in climate tech. In combining our historical expertise in skincare science with BreezoMeter’s innovative technology platform, we will provide our consumers all around the world new services and actionable advice in their skin routines to combat the effects of the environment,” says Barbara Lavernos, Deputy Chief Executive Officer, Research, Innovation and Technology.
“Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlocking the links between skin ageing and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” says Guive Balooch, Global Head of Research and Innovation’s Tech Incubator.
“At BreezoMeter we are thrilled to continue and grow our partnership with the world’s top beauty company, L’Oreal. Their deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences. We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin ageing,” declared Ran Korber, CEO of BreezoMeter.
The partnership will enable highly specific skin health research and the uncovering of new insights into how environmental hazards such as air pollution, pollen, UV, as well as extreme weather events such as wildfires affect different skin types and the skin aging processe.
L’Oréal will then translate these findings into new consumer products and services, optimizing personalized skincare routines for every external environment on a global scale and delivering the most effective skin health solutions for people based on their dynamic exposure risks.
Climate change continues to impact every aspect of our lives. As the damaging effects of environmental hazards on our health receive more spotlight around the world, these impacts begin to echo across all industries.
Exposure to UV rays, pollen, air pollution, high or low humidity, and many other weather and climate conditions affect skin health both in the short and long term. As people become more aware of these risks, they seek new effective ways to keep track of their personal exposure and take action to protect themselves through personalized health-focused products and the adoption of new lifestyle habits.
BreezoMeter’s new partnership with L’Oréal will help improve people’s lives in newfound ways, enabling the skincare giant to leverage advanced climate tech and personalized environmental insights in order to offer ground-breaking skin health protection tools.