Cosmetics brand Maybelline New York has launched virtual makeup looks in collaboration with Microsoft Teams to offer “a new way to get ready for video calls”.
The Maybelline Beauty App in Microsoft Teams allows consumers to choose from 12 virtual makeup looks to complement their personal style. The collaboration aims to provide users with a fresh approach to enhance their appearance during video calls, and empower self-confidence in the virtual workplace. With a simple click, users can choose makeup looks to complement their own natural look and effortlessly feel their best. Each look has a product breakdown so users can understand which Maybelline New York product and shade constitutes the virtual look and recreate it in real life.
“Maybelline has always championed democratizing makeup through a combination of our geographical footprint, accessible price point, and inclusive, easy-to-use products suitable for all skill levels. Now, we want to expand our accessibility further by entering the virtual world at scale. Our collaboration with Microsoft Teams will reach millions of people at work, where it’s that much more important to feel confident and to express yourself.” Trisha Ayyagari, Brand President of Maybelline New York.
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks, they might not have otherwise tried out.
Consider this your “virtual makeup bag,” equipped with all the must-have digital makeup products for our increasingly virtual world.
“At Microsoft, empowering people through technology is at the core of what we do. The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.” Said Nicole Herskowitz, Vice President of Microsoft Teams