Newly-released data from Mintel’s Sustainability Barometer suggests that companies will face mounting consumer pressure to boost their sustainability efforts in the coming months.
“As the experts in what consumers want and why, the Mintel Sustainability Barometer features research and insight on consumers’ sustainability attitudes, behaviours, and purchase preferences across 16 countries, and offers recommendations for brands based on best-in-class innovations, marketing, and campaigns. It provides valuable and actionable consumer insights and expert recommendations that help companies and brands make better, sustainability-driven decisions about the future of their business and its impact on society.”
The Mintel Sustainability Barometer includes:
– Who the ‘sustainable’ consumers are
– Consumers’ concerns, beliefs, and behaviours with regard to green commerce, climate change, carbon emissions, electric vehicles, and more
– Sustainable purchasing now and in the future and the eco-solutions consumers think will save the planet
– The roles education, science, metrics and language play in engaging consumers and driving purchases
– Challenges facing brand sustainability, key takeaways, and the approaches for success
On Thursday 29th July Richard Cope, Senior Trends Consultant at Mintel will host a webinar “How to expand your consumer base through sustainability,” where he will reveal key findings from the inaugural Mintel Sustainability Barometer followed by a discussion with a panel of Mintel’s top experts who’ll explore what these findings mean across sectors.
“Consumers are integral to reducing emissions (the International Energy Agency says their behaviours and choices are linked to over half of the reductions required for us to reach net zero), yet simply ‘doing good’ isn’t sufficient for sustainable goods and services to sell and succeed.”
This presentation will look at how to overcome these challenges by meeting people’s priorities, communicating effectively to them and resonating with their wider values.