Pai, the leading formulator of certified organic skincare, whose products are proudly created and manufactured in-house in London, has received B Corp certification. Pai’s mission is to deliver formulas that not only work but are also ethical and sustainable so that they have goodness built in, and B Corp certification is a great step forward for the brand’s mission.
The COSMOS-accredited formulator is one of 32 personal care brands in the UK to achieve B Corp status. Pai passed with an impressive first-round score of 87 points which is 10 points higher than the average B Corp in its sector and leaps ahead of the average company score of 50.9.
B Corp certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
“Launching Pai was never about selling skincare – it was about helping people to feel good about their skin and good about the choice they’ve made,” said Pai CEO and Founder and CEW Executive Board Member Sarah Brown. “Our B Corp certification is a testament to that.”
Pai has also gained recognition for its sustainable practices in its London-based factory. In addition to saving 54 tons of waste from landfill with its recyclable packaging, Pai has a bespoke closed-loop water system in its manufacturing plant, conserving 900 litres of water with every production batch.
Read more about Pai’s B Corp journey HERE
