Since 1913, Prada has been creating dialogue and challenging conventions, signalling new changes with radical elegance, intellectual purity, and unrestricted creative experimentation. Now, over a century later, Prada is rethinking Beauty.
Launching on 1st August, Prada Beauty is reimagining expectations, proposing a free-thinking, avant-garde vision of beauty activated by tech and creativity. Prada rethinks Skin through the lens of adaptation as the new performance. Built on the purpose of helping skin adapt as fast as the environment changes, the Skin range from cleanser to foundation provides instant care. Prada Colour rethinks self-reinvention as the new self-expression. An invitation to explore all the shades of you, the Colour range covering eyes and lips offer maximal expression with minimal effort from versatile fashion curated colours and smart textures.
Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada. Developed with refillability as a key pillar, the product design presents one Prada Beauty experience that brings together codes of luxury, and functionality, in its intention and execution. The refillable mechanism is streamlined and intuitive to ensure maximal user experience.
The Prada Augmented Skin range consists for three staple products; The Cream – Day & Night, The Serum – Face & Eye and The Cleanser & Make-Up Remover.
The range focuses on the skin’s ability to renew, regenerate, and reinforce itself with Prada’s Adapto.gn Smart Technology. This precision technology originates from natural actives called adaptogens, a family of 15 rare plants that have existed for over 400 million years while withstanding extreme conditions across geological ages. In synergy with dermactive and dermocosmetic active ingredients like Proxylane, hyaluronic acid, vitamin CG, and ceramides, adaptogens were then reinvented into a innovative technology for Prada’s skincare.
The Prada Reveal Skin Optimizing Foundation comes in 33 flexible shades with buildable coverage to provide customisable wear across an inclusive spectrum of skin tones and undertones. AI technology-powered and human-tailored, the shade design is based on an algorithm of 3,000 different skin tones scanned for greater accuracy and personalisation in colour-matching. This is also refillable so allows reloading and reusing with 62% less packaging use.
Prada Colour is fashion-curated, the refillable lipsticks provide two perspectives on matte, inspired by the ubiquitous mattified lips seen on Prada runways since the brand’s first Ready-to-Wear show in 1988. Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes showcase an unexpected curation of pigments in dynamic finishes.
The range also includes 10  artistry-engineered, multi-use tools, engraved with the Prada logo. The versatile brushes are designed by Prada makeup artists and created by fine arts manufacturers. Faux fur inspired, the advanced synthetic fibers are hand-crafted one-by-one to provide high performance makeup application and durability.
Prada Beauty will be available to purchase at Harrods and Selfridges.
