Family-owned Spanish fragrance house Puig has introduced AI.LICE, an innovative new mobile technology that allows customers to preview scents in real time without testing or smelling it.
The AI.LICE technology allows customers to use their mobile cameras to scan a QR code, focus on a particular fragrance and reveal key ingredients, olfactory notes and other relevant product information. The tool also recommends similar products available in-store to match each customer’s specific preferences.
Puig-owned heritage fragrance brand Penhaligon’s is the first to introduce the AI.LICE technology through its ‘Magic Monocle’ digital tool. The tool helps customers navigate Penhaligon’s range and enables them to test products and curate their own wish-lists. It is now available in Penhaligon’s boutiques across the UK and Asia Pacific.