The Packaging PRomise was founded by PuRe, the Beauty + Wellbeing and Interior + Design PR Agency.
As industry insiders, PuRe is more than aware of the excess and unnecessary packaging used as a tool to drive awareness for products. Huge parcels adorned with all the bells and whistles to draw attention to themselves and no thought about how the receiver could possibly dispose of them. It’s an industry specific problem that needed a solution, so PuRe launched The Packaging PRomise with a clear mission to reduce waste packaging in PR mailers.
The Packaging PRomise began with PuRe’s promise to ensure all multi brand send-outs were sent in completely reusable, recyclable and plastic-free boxes and filling. Instead of bubble wrap and tissue paper, they upscale daily news, using shredded newspapers and magazines to protect their contents.
Nothing is added for the sake of it and of course no single use of plastics. This is PuRe’s commitment. They’ve started the change and are now encouraging others to sign up and follow suit.
Pure PR are asking all PR Firms and in-house teams to join in their mission to reduce waste packaging. If the beauty industry works collaboratively to make small changes, the industry can make a big difference.
For more information visit Pure PR
