– Second year of competition to launch an undiscovered beauty brand in the UK –
Following the huge success of the inaugural competition last year, QVC is again running its ‘Find a Beauty Brand’ competition, in association with CEW.
The winner of the competition – an undiscovered beauty brand to be launched in the UK – will bypass the queues and join the prestigious line-up of beauty available at QVC UK.
Having been mentored by both QVC Beauty Buyers and the CEW team, QVC is the place for the winning product to be launched. It will be sold on QVC’s live channel and QVC Beauty – the UK’s first channel dedicated to all things beauty. With a presence at the renowned Beauty Bash customer event, which will host 5,000 top-spending beauty customers and including social media promotion, the winning brand will have the full support of QVC.
Kate James, Head of Beauty Buying at QVC UK, commented: “We are all really looking forward to this year’s competition as there were so many wonderful entries from the whole range of beauty products last year. Soapsmith, last year’s winner, hit the mark with our huge audience of savvy beauty customers. We are confident we will find a newcomer to join the well-established brands and the niche, upcoming companies, such as Sarah Chapman and James Read already with us.”
QVC and CEW have been in partnership for nearly a decade, making them natural partners in sourcing and mentoring a new brand. The prize also includes one year’s membership to CEW and promotion across the CEW network, with the opportunity to hold a mentoring event to help nurture other new brands in the market.
Caroline Neville, President of CEW (UK) said: “Following the great success of last year’s competition and the launch of Soapsmith on QVC, we’re incredibly excited to announce plans to launch the competition again. This collaboration between two industry powerhouses – QVC and CEW – will ignite so much creativity and excitement in the world of beauty. Both QVC and CEW, in their own special ways, nurture brands, recognise brilliance and help shape the future of beauty. Our partnership with QVC has been very successful. Our CEW Beauty Oscar programme featuring the QVC winners of our Awards has become an industry fixture. We hope this competition will discover another truly special brand.”
To learn more about the competition and how to enter, simply go to http://www.qvcuk.com/FindABeautyBrand