Revieve has introduced AI Beauty Discovery Connect, a new capability designed to help beauty brands and retailers extend their personalised experiences into emerging Generative AI discovery and shopping channels.
The launch arrives as major tech companies unveil new AI-driven commerce ecosystems – from shoppable experiences in ChatGPT, including OpenAI’s partnership with Walmart, to Google’s Gemini platform and PayPal’s Financial OS for AI Agents. With McKinsey (2025) reporting that more than a quarter of US consumers now use Generative AI for product discovery or purchase queries, the shift towards AI-enabled shopping is accelerating.
AI Beauty Discovery Connect allows brands and retailers to carry their product data, personalisation systems, and consumer strategies into next-generation AI platforms. Supported by Revieve’s global beauty catalogue and commerce integrations, the tool ensures that products and recommendations remain discoverable and shoppable across websites, retail-media environments, and conversational AI interfaces such as ChatGPT and Gemini.
“For nearly a decade, Revieve has led the beauty industry’s transformation through AI,” said Sampo Parkkinen, CEO of Revieve. “With AI Beauty Discovery Connect, we’re once again pioneering how beauty brands and retailers connect with consumers – extending reach into the new channels of Generative AI where discovery and purchase now converge.”
“Generative AI is rapidly becoming a new entry point for consumer discovery, inspiration, and education,” added Irina Mazur, Chief Commercial and Marketing Officer. “With AI Beauty Discovery Connect, we enable beauty brands and retailers to be present where those moments of curiosity begin – ensuring their experiences, data, and commerce strategies extend seamlessly into this next era of consumer engagement.”
According to NielsenIQ’s 2025 Beauty Outlook, AI-powered interactions have risen 40% year on year, reflecting growing expectations for expert-level digital guidance. Revieve’s new capability aims to help brands unify personalisation, insights, and commerce across every touchpoint – and prepare for an AI-first landscape where discovery increasingly begins within intelligent, conversational platforms.
