Makeup and skincare brand Sculpted by Aimee opened its flagship store at Carnaby in London in November 2023. Since then, the Irish makeup brand has expanded the space to include a second floor dedicated to educational workshops and masterclasses.
On the ground floor, customers can explore the brand’s portfolio of cruelty-free, multi-purpose products, including the bestselling Satin Silk Longwear Foundation, CloudCream, HydraLip, MyMascara, and Shape & Set Brow Duo.
This floor also features four makeup stations with professional lighting, providing shade matching, tailored consultations, makeup applications for special occasions, and the brand’s ‘Five Minute Face’ service for customers on the go.
The newly added second floor offers a unique event space for training, experiential consumer events, and masterclasses. The design seamlessly integrates with the retail space, featuring soft pink hues and accents of the brand’s signature rose gold.
The space will be used for:
Education: Masterclasses for consumers and also its training academy for MUAs
Makeovers: Customers can book private / group sessions ahead of events with in-store MUAs
Guest masterclasses: A full calendar of events is soon to be revealed (previous guests include Adeola Gboyega and Caroline Hirons
Aimee Connolly, Founder and CEO of Sculpted by Aimee said: “This flagship store moves us into a new retail experience in the UK for our consumers, providing exceptional services whilst showcasing our makeup and skincare line-up in a fresh and contemporary format.”
Andrew Price, Executive Director at Shaftesbury Capital, added: “Sculpted by Aimee will deliver a unique immersive experience, enhancing the retail and lifestyle offer across Carnaby.”
