Pioneering for over 150 years, Shiseido shows no sign of stalling as we transition into a world of WEB3 experiences. This February 2023 marks another first to market from the beauty thought leader, with the launch of the first-ever NFT based community programme – #AliveWithBeauty.
In a global first for the beauty industry, Shiseido has launched a community programme with a collection of NFT membership tokens, that have been co-created with AI and five inspirational female pioneers. To celebrate 150 years of the brand’s innovation, Shiseido have created 150 NFTs, with each edition featuring their Japanese Camellia shape as the base form. The design was co-created using pioneer-inspired words that reflect what beauty and the future of web3 means to them which then informed AI technology. The AI-generated designs were finalised with a human touch by creative agency CULT. 5 editions of the exclusive token will first go to these founding Pioneers, and 145 editions are open to be won by the brand’s community via a sweepstake. Initially, the NFT will unlock a series of exclusive rewards to give back to its long-standing community, this includes: up to £1000 worth of skincare and samples throughout the year, tickets to online and offline events, access to exclusive content and other rewards available only to token holders will come as the programme develops.
Launching with 5 founding Beauty, Tech and Web3 Pioneers who have and continue to lead in the beauty tech + wellness space, these include:
DR ALEX BOX
IdentityDesigner+BeautyFuturist (189kfollowers)
Exploring the role of creativity within beauty, Dr Alex is driven by an interest in the metaverse, and her surreal, inclusive makeup looks have earned her the title of a ‘beauty futurist’.
MARY GREENWELL
Award-winningMakeupArtist (143kfollowers)
With an undisputed influence in the beauty world, Mary Greenwell works with many inspirational women and has recently partnered with gaming app Drest to bring makeup into virtual spaces.
LAUREN INGRAM
FounderofWomenofWeb3(8kfollowers)
Previously leading Meta’s programme for female entrepreneurs,#SheMeansBusiness, Lauren Ingram is now on a mission to address the lack of women in the Web3 space.
KAUSHAL
Beauty+WellnessInfluencer(989kfollowers)
With some of the internet’s most watched beauty tutorials, Kaushal is now trailblazing as a best- selling self-care author and the first Indian influencer to walk the red carpet at Cannes film festival.
SHARMADEAN REID
Entrepreneur + Founder of The Stack World (102k followers)
Sharmadean is on a mission to empower women with technology in the beauty and wellness industries, creating a global community that supports women in business.
CULT oversaw the entire production process; from creative concept development and strategy to AI-whispering, NFT creation, minting and launch. The NFTs will be hosted on Exclusible, a carbon-neutral platform which promotes accessibility; Exclusible creates wallets for you meaning no previous knowledge of NFTs or crypto is needed.” With this new chapter, Shiseido is redefining how beauty brands enable the community through utility-driven tokens.
“Since its founding in 1872, Shiseido has been synonymous with a pioneering spirit, bringing the best of skincare innovations to men and women all over the world.
For our 150th anniversary, we wanted to take the opportunity to celebrate this unique moment with our communities, and deliver an artful piece that builds on our rich heritage while leveraging the latest AI technologies – combining the best of the past and the future.
Blockchain and AI creative solutions are opening up new ways to enrich and expand the dialogue with our community, and we intend to keep exploring communication and services in that area, faithful to our group’s mission of bringing ‘beauty innovations for a better world’. ”
Romain Carrega – Prestige Director Shiseido EMEA
“Ownership of one of the 150 NFTs will entitle each Pioneer to a variety of benefits throughout the coming year, including four seasonal skincare drops; free samples for Pioneers’ friends and family; first access to IVL and IRL events; and membership of
a token-gated digital community platform upon receipt of the first skincare drop, with further perks to be revealed within the community thereafter. ”
– Katie West, CULT Strategist
To enter the competition, entrants must visit Shiseido’s website and supply their email address (and social handle, optionally).
Winners will be notified by email on 3rd March 2023 with instructions for redemption and how to set up their accounts with the NFT platform, Exclusible.
